Innovative scanning technology for the logistics and supply chain worlds
Building a brand from scratch is always exciting, especially when it's a new company that also offers an innovative product that can literally change the way the supply chain is running.
Establishing a strong enough preference for the new, innovative technology to convince companies to abandon old technologies and embrace a new large-scale system change.
Considering this brand's challenge, we decided that the language should be simple, super clean and most important - user friendly.
While the logistics industry is mostly "gray", this branding stands out with a colorful and non-threatening feel. Making it possible for the marker itself to stand out in its "natural habitat".
Having the pleasure of working with Luvinger and the team was and is a wonderful experience - I’ve worked with Luvinger since the launch of our brand, and I instantly knew I found a true partner to accompany me along this exciting journey of opening a new company.
Luvinger provides us with support that goes well beyond branding and marketing.
He brings to the table everything we are looking for in a branding partner – an uncompromising professional, trustworthy, super creative, open minded, speaks his mind honestly and most importantly truly cares about Zimark success as if it’s his own.